The varied use of keywords makes it clear to Express who opted in from which channel, showing which campaigns are most effective at driving new subscribers to their text message marketing program for example, it’s obvious that “FBOFFER” came from this Facebook offer. To opt-in to Express’s “FBOFFER” text message program, users can text the keyword “FBOFFER” to 397737 to receive 20% off their next order. Similar to the previous post, Express uses its Facebook page to advertise its keyword campaign, “FBOFFER”. To opt-in to Express’s “HOTNESS” text message program, users can text the keyword “HOTNESS” to 397737 to receive 30% off.
![express talk sms express talk sms](https://i.ebayimg.com/images/g/PEgAAOSwTgdbNXy0/s-l300.jpg)
In this example, Express uses its Facebook page to promote its keyword “HOTNESS”. To opt-in, users can text “STYLE” to 397737 to receive three discount options to redeem.Įxpress not only advertises their SMS campaigns through print media in-store, but also uses digital channels to distribute its offers. In this example, Express advertises its keyword, “STYLE”, on a disposable card distributed in-store to promote their STYLE campaign. When subscribers text the keyword “START” to 397737, they receive 15% off their first purchase.Īdvertising SMS keywords for text messaging campaigns in various channels help reach a broad and varied audience. In this example, Express advertises the SMS keyword “START” in-store for subscribers to text to opt-in.
Express talk sms code#
The one thing that is consistent is their use of their dedicated short code 397737.Įxpress is an American fashion retailer that caters mainly to young men and women. As you can see, Express commonly uses different SMS keywords for different SMS promotions, or to track opt-ins or engagement from different advertising sources.
![express talk sms express talk sms](https://3.bp.blogspot.com/-do9A3upZMCI/WNkfc_D8N5I/AAAAAAAAKvk/E0uPecwbRMovWEKLO0RWqc21sMiR4qdUgCLcB/s1600/Smart%2BExpress%2BCall.jpg)
To see more SMS marketing examples from Express, check out their profile on SMS Archives.īelow are some of the many different Express text message advertisements that we’ve found. A good example of a brand that is doing just that is Express, using the SMS short code 397737.
![express talk sms express talk sms](https://exotel.com/wp-content/uploads/2020/05/voice-sms-service-provider-exotel.png)
At Tatango, we always advise our clients to advertise their text messaging campaigns in as many places as possible.